The Importance of Early Childhood Care and Education
For children aged birth to five, every day counts. Our vision is that all children in our region will thrive and race, place, and income will no longer determine success in school.
Our Mission
Since 1996, Thrive Birth to Five has collaborated to build our region’s early childhood system and is a trusted steward of early childhood resources for families, providers and the ecosystem supporting them.
Birth to age five is a critical time in every child’s development. As children learn, play, and experience the world, their brains are growing: 90% of a child’s brain develops before age five. Thrive Birth to Five is dedicated to creating an Early Childhood Care and Education system in Central Virginia that gives every child a chance to succeed during these important years.
Thrive Birth to Five partners with providers, families, and organizations throughout the region to strengthen quality, increase accessibility, and expand the capacity of care.
Families & Caregivers
Resources to support families on their journey with children from birth to age five.
Educators & Observers
Learn more about the Virginia Quality Birth to Five (VQB5) initiative.
Advocates & Partners
Local governments, community organizations, business leaders, and other stakeholders benefit from a strong early care system.
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Early Childhood Systems
Thrive Birth to Five is the lead organization for Ready Region Central, bringing strategic leadership of early childhood care and education services to prepare children for success.
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About Us
Thrive Birth to Five is dedicated to building a high-quality early childhood care and education system in Central Virginia through increased quality, access, capacity, and parental choice.
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Resources
Looking for more information? Thrive Birth to Five has gathered resources, data, and information on early childhood, all in one place.
Key News
Pilot program connects childcare centers with substitute teachers via app
August 3, 2026
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VPM
In most schools, substitute teachers are commonplace. Finding temporary teachers to fill in at childcare centers is a bit more complicated. But a new pilot program helps daycares in the Richmond region hire qualified substitutes through an app.
VPM’s 90by5 campaign reaches new audiences as expansion continues
August 3, 2026
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VPM
Have you heard about VPM’s “When, Then - 90by5” early childhood messaging campaign? Since the campaign expanded into Charlottesville earlier this year, the campaign has connected 107,000 parents and caregivers to helpful resources, such as interactive games, activities, posters and other educational content. But what is the 90by5 campaign and why is it important? “The name 90by5 reflects the fact that 90% of a child’s brain develops by age 5,” said Mary Jo Grieve, VPM’s Director of Early Childhood Care and Education. “The "When, Then" message reinforces a simple idea: When parents and caregivers engage with young children through everyday interactions, then those children build the skills they need to succeed in school and in life.”
Proposed $1.68 Billion Child Care Investment Would Generate $1.79 Billion in New Annual Wages and Resources for Virginia Families and Businesses
August 3, 2026
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Prenatal-to-3 Policy Impact Center
Virginia has been a national leader in child care for years, using federal pandemic funds and state dollars to expand and maintain access to affordable, high-quality care for working families across the state. Virginia’s investments have raised child care quality and have increased access to care for families. However, gaps remain: early childhood educators continue to earn well below a living wage, and child care remains unaffordable for many Virginia families. Virginia’s strategic access to relevant data has made it possible to project the annual cost of increasing educator wages to parity with elementary school teachers and funding access to high-quality child care that aligns with parent demand. Assuming an uptake of 70% of children in eligible working families, this expansion would require a new annual investment of $1.68B per year.
New Report Shows Nearly Half of All Young Children Live in Child Care Deserts
August 3, 2026
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First Five Years Fund
Access to child care plays a key role in supporting parent workforce participation and the healthy growth and development of children. Yet for far too many families, this essential support is out of reach. Families across the nation find themselves living in child care deserts—areas where there are three or more children, aged five and under, per licensed child care slot. Without enough slots, children are unable to receive the care they need, and parents are forced to make difficult decisions that may cause them to leave the workforce or settle for child care that does not align with their needs and preferences. The Center for American Progress (CAP) recently released a report updating their data on the current state of our nation’s child care supply, as well as a map that provides a visual representation of child care deserts across the country. The report reveals that while overall access is marginally improving, it has worsened in rural communities.
New Child Care Aware of America Report Highlights Underfunding in State Child Care Systems
August 3, 2026
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First Five Years Fund
For many child care providers, the gap between what it costs to deliver quality care and what they are reimbursed to serve children from lower-income families is significant. Subsidy reimbursement rates often fall well below the actual cost of providing care, leaving providers to absorb the difference. Over time, this funding gap can strain providers’ finances, limit their ability to serve families who rely on subsidies, and ultimately reduce access to affordable, high-quality child care for the children who need it most.
Get In Touch
Connect with Thrive Birth to Five to learn more.